Decipher

An event focused on exploration of the ideas for a design course

Camberwell’s Graphic Design BA encourages its student to be curious and independent, to build ideas based on sound judgements, which then take communicative forms. Questioning, research, and process appear as the prominent aspects of our course’s identity.

Based on these observations, our aim is for the audience’s experi- ence of the show to mirror our experience of the course, with the same curiosity, initiative and active attitude. To this end our exhibition should be an experience, a gesture, a performance, a happening.
The audience should discover our works through their concepts before their aesthetic qualities following the way we have been taught to approach them ourselves. This principle will guide our approach towards the exhibition itself as well as the catalogue, the exhibition’s promotion, signage and identity.

Our idea starts with an instruction, a provocation aimed at the audi- ence: the title of the exhibition, ‘decipher’. We will ask our audience to decipher our work and adopt the investigatory attitude which has shaped our learning experience.
Brand
The identity will be type-based just as the catalogue and the exhibition present words rst and images second. With that is mind, this project becomes an opportunity for us to showcase our skills and creativity by designing our own typeface. We aim to make it bold, distinctive and legible. The identity is based on the principle of active discovery, which the title denotes. The brand’s key colour evokes a call to action while the choice of changing and challenging type brings us back to the elements of curiosity and determination which we are looking to highlight.
The catalogue calls the audience to consider content before form as we have throughout the course, again, reaching the form requires a gesture which the catalogue’s design denotes. Indeed, the book’s pages are bound together so that the visible pages contain text and must be physically ripped apart in order to uncover the images. Not only does this continue to illustrate the course’s approach in a physical way, it also makes for a percussive interaction between audience and object. Through individual interventions each catalogue becomes unique and bares its investigator’s mark, echoing the course’s stress on individual practice as opposed to a push towards a particular style.
Decipher — the promotion and signage . We aim to promote the exhibition in a way that echoes its challenging nature, by designing an advertising campaign, which becomes progressively legible through time. Our posters will be essentially type-based and include multiple questions relating to issues raised by the works. In terms of signage we intend to play with a system of progressive reveal. The signage inside the building itself will be similar to the last stage of the outside signage in order for it to still guide the audience effectively towards the work.
Team 
Concept: Iris Colomb, Nik Nightingale, Laurence Hughes, Bart Rzeznik, Elettra Sorrentino
Logotype: Nik Nightingale
Visual identity: Laurence Hughes, Nik Nightingale, Elettra Sorrentino
Print: Laurence Hughes, Elettra Sorrentino
Catalogue: Bart Rzeznik, Nik Nightingale
Website: Nik Nightingale
Signage: Nik Nightingale, Bart Rzeznik, Elettra Sorrentino
Presentation: Laurence Hughes, Iris Colomb, Elettra Sorrentino
Copywriting: Iris Colomb